Management and Marketing of Circulation of First-Line Antituberculosis Medicines: Use of Innovative Research Technologies
DOI:
https://doi.org/10.53933/sspmpm.v3i4.114Keywords:
management, marketing, circulation, evidence-based medicine, evidence-based pharmacy, tuberculosis, innovations, content analysisAbstract
The management and marketing of first-line antituberculosis medicines are paramount for the effective containment and treatment of tuberculosis, a global health challenge. Ensuring the optimal circulation of these medicines requires a seamless integration of supply chain management, demand forecasting, and strategic marketing. The introduction of innovative research technologies has transformed the landscape, offering enhanced methods for drug distribution, patient adherence, and efficacy tracking. Digital platforms harness data analytics to predict medicine demand more accurately, ensuring timely production and distribution, minimizing wastage, and optimizing resource allocation. Furthermore, innovative technologies such as blockchain can fortify the drug supply chain against counterfeits, ensuring that only genuine products reach end-users. On the marketing front, artificial intelligence-driven tools enable targeted awareness campaigns, providing personalized patient information and improving adherence to drug regimens. As tuberculosis treatment necessitates prolonged medication courses, ensuring patient compliance is crucial. Advanced research technologies assist in real-time monitoring of patient's drug intake, identifying potential drop-offs, and intervening timely. The main principles of pharmacotherapy of tuberculosis were presented in the article. Pharmaceutical marketing of anti-tuberculosis drugs was experimentally researched. The most promising manufacturers in terms of availability, quality, and demand for doctors, pharmacists, and patients were highlighted. In summary, innovative research technologies are indispensable in the modern management and marketing strategies of first-line antituberculosis medicines, fostering improved treatment outcomes, patient safety, and global tuberculosis containment efforts.
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Copyright (c) 2023 Alina Osyntseva, Valentyn Shapovalov
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